Bibliographie
- Marketing BtoB
Philippe Malaval, Marketing BtoB, Pearson Education, 2009.
- Marketing industriel
R. Maniak, C.Baumann, Marketing industriel, Armand Colin, 2005.
Le marketing BtoB
Mode :
Cours
Outils
Contenu :
CoursOutilsPhilippe Malaval, Marketing BtoB, Pearson Education, 2009.
R. Maniak, C.Baumann, Marketing industriel, Armand Colin, 2005.
